One of the new vendors at this year's Steele County Free Fair is Jersey Jo's. Joe hails from New Jersey and resides in Rochester. His menu at the fair includes Philly cheese steaks, burgers and deli subs.

Joe also operates a family restaurant off Second Street near St. Mary's in Rochester. He runs it with his three children and wife.

They feature urban hip-hop music along with some jazz and R&B. They greet you at the door and explain the menu to you. No alcohol is served at their establishment.

Their stand is on the north side of the 4 Seasons Center. Stop in and say hi to a first-time vendor at the Steele County Free Fair, Jersey Jo's.

Check out all the happenings by going to the Steele County Free Fair website.